WHY THE BIG FIVE MODEL?

I was recently interviewed by a long-time friend and colleague, Caryn Lee, on why I chose to use the Big Five Model of personality in my consulting, research, and with my graduate students at Drake University. For the sake of transparency: Over the years I made a clear choice for the Big Five and I have a business relationship with Ms. Lee.  That said, I did have various choices of tools and still use such tools when a client prefers them.  Frankly, I could have had a successful business with other personality tools. I chose a Big Five personality assessment for serious reasons, including increased accuracy, sound reputation among researchers, less chance to create a "self-fulfilling prophecy," and more connections opportunities for program participants.  You'll hear my reasons and story in this brief interview. If you prefer, you may also download and read the transcript. 

What do you think? Have you had any exposure to the Five Factor Model? For a free e-learning training (providing one SHRM credit) and the opportunity to receive a free comprehensive Narrative Big Five profile, please visit THIS PAGE.